Digital marketing software: tools to enhance your online strategy

herramientas de marketing

Digital marketing programs are basic tools that allow you to plan and deploy your online strategy and measure the results of your advertising activities. By using them smartly, you can maximize your reach and target the right audience.

Programs for digital marketing

The best way to increase conversions and outperform your competitors is to use proven digital marketing tools.

Google Analytics

First things first: you can’t dive into this pool without taking a good look at the current status of your web traffic. Google Analytics allows you to track your site for free.


As part of the Google Marketing Platform suite, Google Analytics allows you to track your site visitors’ behavior and determine where they are coming from. You can also analyze metrics to how effective your local or international strategy is, or your web design for SMEs. Additionally, it provides you with the ability to track your campaigns and gain insights into their performance.


Its most outstanding features are:

  • Data visualization: You can create tabular reports, pie charts, pivot tables, etc. They are also customizable.
  • Predictive analytics: Google Analytics uses the machine learning models of the native platform to predict how users will buy your product or service.
  • Conversion tracking: The platform allows you to track the actions you have defined as relevant.
  • Integration with other Google products: You can check other metrics by integrating Google Ads, Google Ad Manager and other Google solutions.


When it comes to analyzing your competition and exploring SEO markets, SEMrush is one of the best solutions and can help you improve your SEO strategy. From keyword research to position tracking to backlink tracking, this solution is a must-have for defining a keyword-based strategy in an informed way.


  • Writing Assistant: If you choose a keyword that you plan to incorporate into your content, this feature will come in handy. SEMrush provides you with all the important data, such as the top 10 search engine ranking pages and gives you a list of semantic words to include in your post. It also analyzes your writing and gives you a score based on readability, SEO, tone of voice and originality.
  • Topic research: This is another powerful feature that gives you the ability to create content that users actually want to read. Access hundreds of questions for each subtopic related to the topic or keyword you want to research. Then, select the most relevant questions and try to answer them in your content.

herramientas para marketing


Mailchimp is a powerful email marketing platform that allows you to automate your campaigns. It helps you streamline the process of setting up and sending emails to your email contacts. One of the platform’s key features is its segmentation component, which enables you to target specific users with personalized emails. Mailchimp also offers additional tools, such as the ability to send postcards, create landing pages and run targeted ads.


By automating workflows, Mailchimp can help you save time and effort. For instance, you can set up an abandoned cart email to remind customers about their pending purchase. With Mailchimp, you have a powerful tool at your disposal to help streamline your email marketing efforts.


This is a social media management solution. It stores the content you are going to publish in a cloud-based system so that team members can access it 24/7. Through Hootsuite, you can schedule multiple posts at once along with tags and keywords.


You are also given the option of tracking your social media content performance. And it can help you calculate your brand’s ROI and conversions in this environment.

Google Ads

Among sales promotion tools, Google Ads is one of the most outstanding. Moreover, it is the platform that works best in advertising for local businesses. Basically, it allows you to reach new customers through ads on search result pages (or on the Display network, YouTube, etc.). The best thing is that it gives you a great deal of control over the targeting process and the large number of ad formats.


On this platform, you pay only when users click on your ads (or for service requests, depending on the bidding method).

By creating an account, it gives you access to the Google Keyword Planner, intended for keyword research. There are many Google Ads courses that will teach you about the best bidding strategies, and so much more.


This add-on, which works as a plugin in WordPress, is the best tool to optimize your content for search engines. It evaluates content, keyword usage, internal links and more to improve your website’s ranking. Yoast also analyzes page readability and provides a readability score.


Another advantage of using Yoast is that it is updated in accordance with Google’s algorithm.

analisis web


At a time when user behavior habits are constantly changing and sales are increasingly clustered around mobile traffic, having up-to-date mobile marketing solutions that allow you to exploit this channel is vital. You may be wondering just what mobile marketing is all about. In a nuthshell, it is a strategy focused on user interaction and influence that takes advantage of the special functions found on mobile devices.


Kites is an innovative design tool that offers a mobile content editor with a user-friendly interface. The tool provides access to a comprehensive gallery of templates featuring various formats that can help bring your ideas to life. Some of the templates include:

  • Interactive Content for QR
  • Digital catalogues
  • Interactive advertisements
  • Link in Bio for Social Networks
  • Sweepstakes and surveys for social networks
  • Personalized questionnaires
  • Virtual business cards.


With Kites, you can easily share the content you create by using QR codes, customizable links and web banners. The best part is that you can track and analyze the results of your campaigns without ever leaving the platform..

In short, by working with these digital marketing tools you’ll not only become more efficient but also increase your chances of achieving your desired outcomes.

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