The best digital marketing strategies for local businesses

estrategia de marketing

Besides promoting themselves through physical storefronts and street advertising, local businesses can also effectively market themselves online. Many people have searched for products in their area or for specialty stores near their homes. By leveraging the Internet, small businesses can appear at the top of search engine results. Digital marketing enables businesses to track and analyze how their customer base grows over time.

The best advertising for local businesses

When planning advertising for a local business, you can’t leave out the required digital marketing. If the Internet is not your forte, and you have not yet learned how to use social media in the most effective way, it is time to get started on your journey, especially if your business is local in nature.


Living in a small town might make you believe that there’s no need to expand your business towards the vast world of the Internet. However, many people use search engines and social media platforms to seek out products and services within their town. It is therefore crucial to learn effective strategies that can help your local business flourish and retain loyal customers who have already visited your store.

Using Google My Business

Google My Business is a very easy tool to use. If you already have a profile on this Internet giant, you simply need to access this tool and provide the necessary information about your local business. This will make it much easier for people in close proximity to your physical store to locate your business and will ultimately increase your visibility among potential buyers.


To achieve the best results, it is essential for you to indicate and verify the your business’ actual location, as well as keeping its opening times properly updated. Photos can majorly improve impressions among those browsing. And, while you are at it, it might be good to show off some of the products you sell. This will attract the customers you are most interested in.


You should pay close attention to this tool when responding to users who ask you questions or post reviews. By providing personalized attention, you will win over a larger number of buyers.

Google my business

Local search engine optimization

When it comes to digital marketing communication tools, SEO optimization is a must. Using the right keywords can help your local business appear at the top of search engines, but don’t forget that geolocation is also critical for attracting nearby customers to your physical store.


To achieve this, it’s essential to have a website or blog where you regularly publish engaging and informative content for your target audience.


Even if you’re not an expert writer or marketer, you can always seek assistance from SEO professionals who will make your business more visible on Google and other search platforms.

Online advertising targeting a local audience

If you decide to focus your business on a local audience, this can become a potential opportunity to increase your business’ visibility, approaching those customers you seek most, because they are physically close to your store. To achieve this, you’ll need to focus on your specific geographical area in social media, where you find a very high number of inhabitants in your location.


The next step is to show off your local business with enough appeal to draw customers in and get them to explore your website or profile. What better option than to post your product catalogue and a detailed description of the services you offer? Remember that Internet users are quite visually oriented. Which is why you must know how to win them over as of the very first impression. Images, and even short videos, are ideal features for an audience that doesn’t want to waste a lot of time. Entertaining is the secret to capture your future customers’ attention.


There’s no stopping a tool as easy to use as Kites. With Kites, you can boost your small company’s sales to a greater heights. You just have to try Kites out to discover everything it offers you.

herramientas digitales

Why does Kites boost your business sales?

For starters, Kites is a perfect mobile marketing tool, which makes it a perfect fit nowadays, as more and more people own a cell phone. But what is mobile marketing and how can it help your local business? Considering the cell phone is the device most regularly seen throughout the day, the answer is easy to infer.


Kites knows how to create a web design for small and medium-sized companies which is perfectly adapted to each cell phone screening, making it possible to achieve success in mobile advertising, through things like mobile marketing. As you know, people are increasingly using QR codes to make payments and find certain information. With the help of this mobile tool, you can put these codes into use, which will demonstrate how your company is savvy of the latest technology, an appealing trait for many younger audiences.


Creating your website is now easier than ever, even if you don’t know anything about programming. Within seconds, you can become visible on the web and start attracting new customers in your area. You can even expand your business by offering a home delivery service!


To increase sales and compete in a larger market, local businesses must embrace new technologies. The internet is an essential tool that can be utilized through various means, such as Google My Business or the straightforward Kites platform.

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