Web design for SMEs: how to maximize your online impact

Diseño web para pymes cómo maximizar su impacto en línea

If you’re looking to optimize your online presence, you don’t necessarily have to break the bank. By partnering with the right professionals, using the right tools and following best practices, you can achieve success in your online endeavors. Web design for small businesses is a crucial element in the overall impact of your company online. It plays a critical role in determining your visibility, image and ability to attract and retain customers.


However, having a website is not enough. It’s essential to ensure your website is not only visually appealing but also effective in achieving your marketing goals. Would you like to learn more about what an effective website should look like?

Keys to web design for SMEs

The advertising approach for local businesses is different compared to multinational companies. Similarly, your SME’s website needs to cater to its specific requirements. While some websites have a vast array of sections, resources and advanced features, you may not require them.


Your business has unique circumstances, and you must primarily seek to achieve the following goals:

  • Getting Internet users to find you when searching for your products and services.
  • Attracting new customers or retain existing ones.
  • Finding effective sales promotion tools.
  • Tracking down useful leads for your sales activity.

Página web pyme

What an SME website should look like

When you ensure these six attributes in your web design, you’re on the right track:


  1. Scalable development. If all goes well, your small or medium-sized company will evolve and start to grow year after yea, so you should have a website designed to grow and evolve at the same time. This includes dynamic spaces that you can expand from a control panel in order to perform such tasks as adding new products or services.
  2. Customer orientation. The website should focus on what the target audience is looking for, expects and values. It should speak to them in their own language, anticipate their wishes and respond to them. Tell them about the advantages you offer and what makes you different as quickly as possible.
  3. Focused on results. The website should not be a mere showcase, but should implement digital marketing tactics, actions and programs to give you a return in the form of sales, leads and valuable information.
  4. Optimized for natural positioning. The website should be very well-positioned in search engines through technical technical SEO and quality content.
  5. Professional realization. Designing a website without help can lead to many problems and miss the the expected return, turning an investment into nothing more than an expense. We recommend hiring specialists.
  6. Responsive solution. The website should be suitable for viewing from smartphones and tablets, as well as from computers and laptops, which professional still frequently check, as well.

The four basic virtues

There are four essential virtues when developing a website. These are the features that you must never leave out under any circumstances whatsoever:


  • Attractive impact and emotional landing page.
  • An easy, satisfactory user experience.
  • Projection of a positive and reliable image.
  • Efficiency and performance.

Minisite, landing pages and other alternatives

Online business success is not limited by size. One of the key advantages of digital marketing is the ability to compete with larger companies and even capture niche markets!


While an ocean liner can accommodate many passengers, a speedboat can move faster over waves. Similarly, a modest but effective web presence can suffice for small businesses that don’t require a complete website.


When starting out, many SMEs only need a simple online presence. A minisite or a landing page can be an ideal starting point, and the further development of your business will determine the evolution of this web space.


In particular, mini-sites are highly recommended if:

  1. You want to test or validate an idea in the market.
  2. You are contacting your visitors for one single purpose, like signing up for a promotion or subscribing to a service.
  3. You are addressing a very specific, homogeneous target or niche.
  4. You are just starting out, and you’re marketing a single product or service.


On the other hand, you will need a more comprehensive website if:

  1. You need to provide a great deal of detailed information about your company or its catalogue, in different spaces.
  2. You want newcomers to spend a lot of time learning about your brand and and engaging with it.
  3. You are targeting different market segments with different needs and approaches.
  4. You want to compete with industry leaders in organic positioning within your sector.

web para pyme

About Kites

Do you know the true power of mobile marketing? It meansconnecting, engaging, alluring and influencing your target audience through their mobile devices.

As these gadgets have become an integral part of our daily lives, they have emerged as potent tools for sales promotion and marketing. By leveraging this channel, you can boost your revenue and attract more customers.


Enter Kites, an extraordinary tool that enables you to meet your web design and mobile marketing needs simultaneously. It offers a unique platform for creating professional microsites in just a few minutes, even if you have no prior experience in web development.

With Kites, you can create spectacular mobile content that comes equipped with numerous templates and functionalities, including interactive maps, questionnaires, digital catalogues, forms and self-manageable ads. With over a hundred customizable templates at your disposal, you can tailor the look, features and information on your site to meet your exact requirements.


Kites is the perfect solution for small and medium-sized businesses that wish to project a productive image in mobile marketing and boost their online impact without breaking the bank. By focusing on the essentials and deploying the right tools, you can enhance the quality, service and returns of your web design. Your small and medium-sized business needs a strong presence on the web, and Kites provides an excellent starting point for achieving your goals.

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